Using the notebook page highlights the way in which Elizabeth has a crush on Zac. Also using this typical way to connote it to the audience they are able to identify with her feels and puts them over clearly in the trailer.
Using the phones links in with the character and the audience age. It is also a fast way in to show the relationship with Jesse and Billy. By Jesse having the black phone and Billy having the white phone connotes the roles they play in the relationship because of the signifiers that the colours have.
Using the note books relates to the school location and brings this over to the audience and they gain an understanding of the character. Using the pink puts over the female character and lets the target audience to be able to relate to her and gain an understanding of her character.
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