Focus Group

I got together a small group of people that would be my target audience to find their views on existing product, to help create me create my product that will appeal to my target audience.   

Hollyoaks Trailer

1. What do you think works well?
• The use of music fits in with the soap and what it being shown. Using this allows the audience to gain a better understanding of the soap and what the advert is showing.
• The way in which the characters are representation appeals to both female and male audience.
• The advert puts over what is going to happen well, being that it puts over the new characters. Along with this they show the different type of characters they are going to be and the possible relationships.

2. What does not work with this advert?

·   Their do not show you what type of soap it is and what is going to happen. You are not given any information about the setting, the types of soap it is and what’s going to happen.

·   The way in which the characters put me off being that I feel that I would not be able to connect with the characters.

·  The way in which the story is told breaks the realism of the advert and makes me uninterested as what is happening.

·  I find the advert uninteresting, being that nothing really happens.

3. Does this advert make you want to watch the soap?

·   Yes - being that the use of characters has made me want to see what’s going to happen with them.

·    No - as I feel that I will not be able to connect to any of the character. Along with this the advert gets you no information about what the soap is and the plot line used. 

Eastenders Trailer

1. What stands out to you from the advert?

• Not being able to see Eddie Moon till the end keeps me interested in what is happen. Having this keeps my attention till the end, making me to see who it is.
• The use of music fits in with the advert and allows the audience to gain an understanding of the character Eddie and connotes the relationship he has had with his child.
• The use of the mirrors at the end works very well and allows the audience to see the reaction of the sons and see their importance’s they play.
• The advert clearly puts over the up coming story line.
• The use of camera work allows the audience to see each characters reaction to Eddie allowing us to gain a insight to who the characters is and what they are going to be like.

2. What does not work with this advert?

·  Your not told what day’s it on and what time, this makes it harder to be able now when to watch the soap. This the important information that the audience need to know and feel that it should be include in the advert.

3.Does this advert make you want to watch the soap?

·  Yes- it builds drama and puts over the up coming story line making me interested in the soap and what is going to happen.

·  I enjoy the music used in the advert and it easy to understand what is going to happen, which makes me want to watch the soap.

What's on TV

1. What works well in this cover?

• You can easily see the main story; the image of Stacey stands out and gets your attentions. Having her as the main image appeal to me as I watch 'Eastender' and the shot allows use connect with the main character
• The use of bright colours makes it stand out and gets the audience attention. This is good when it come to buy the magazine as it allows it to stand out from the other ones.
• The title stand out, using short snappy headline gets the audience attention. Having "Stacey's pregnant!" draws my attention to the story and what is going to be in side the magazine.

2. What does not work well?

• The use of yellow along the side does not fit in with the other colours. It too light and blocks it off making it out of place.
• These no image Bradley, if you don't watch 'EastEnders' you would not know who he is.
• The layout of the cover is unconventional having the title in a box and the teasers down the side and along the bottom dose not fit in with the magazine. Its does not get my attention and the teaser lines do not stand out.

3. Does it make you want to buy the magazine?

·  Have the photo and main story standing out and bold, would make me as an ‘EastEnders’ fan buy the magazine.

·  No as I do not like ‘EastEnders’ and the other teasers do not stand out, which means the magazine would not get my attention in the shop.

·  Being a teen audience I feel that magazine is aimed at a more grown up audience and would not include articles that would appeal to me.

4. Does it make you want to watch the soap?

·   The head gets my attention and I would probably watch the soap to see what happening. Also the photo of Stacey allows you to connect with the character, which allows you to want to find out more about her.

·   I might read the article to see what is happening but probably would not watch it.  

Soaplife

1. What works well in this cover?

·   The use of the ripped effect behind master head and the cover line makes the stand out and makes the cover unconventional and gets my attention from other magazine.

·   The way in which the front over is split up between the different  plot lines appeals to different audiences and allows them to see what is going on in them all.

·   All the different images used allow the audience to connect with the different characters. The use of close ups of each character puts over their relationship and the story that’s going to happen.

·   The use of colour makes it stand out. The red master head against the white makes it stand out from the other magazines. The use of the bring pink has the same effect and makes the teasers grab my attention

2. What does not work well?

·    Having most of the cover pink puts me off as a male audience as I felt that it will only contain things that appeal to a female audience.

·   The board does not continual all the way around the cover which is a bit odd.

3. Does it make you want to buy the magazine?

·   Having the unconventional cover makes it standout from others I’ve looked at and when shopping it would appeal to me and I would end up buying it.

·   I don’t think that the colours fit in with me and this would not appeal to me, making me buy a different magazine as I think it would have different elements that would appeal to me.

·   Having the different images means that it appeals to a wider audience and means that I would buy it as I feel that it will cover all the different soaps I like.

4. Does it make you want to watch the soap?

·   I don’t know as I cover puts over different soaps I don’t think it draws me to any of them.

·  It draws me to the different soaps being that the images used are close up and clearly show the different plot lines that are coming up.

Home and Away Poster

1. What works well for this advert?

•  The blue back ground and use of the sun puts over the hot, sunny atmosphere linked to the soap.
• Using the male characters appeal to me as a female audience member.

2. What does not work well?

• You can not see the title well, which means it's not clear to see what soap is being averted.
• There is no storyline or plot being shown, which means it does not appeal to me. As I have no information on what is going to happen or the type of soap it is.
• The use of the male actors puts, me as a male audience off watching it. This is also because of the low angle shot, which make the characters look down on us. Making it hard to connect with them and puts them over as arrongant.

3. What would you change abotu the poster?

• Put in more information on the podter, as to what soap it's for, up coming plot lines. Including these things will mean that the poster will be able to give the audience the information need to know about the soap.
• Maybe having mixed charatcers on the poster to appeal to both genders and putting them on the set of the soap allowing the audience to gain a better idea of the soap.

4. Does it make you want to watch the soap?

• Yes, only because of the male charatcers shown on the poster.
• No, as its gives you no information about the soap and I don't know what type of soap it is and what the plot lines are going to be.

Hollyoaks Poster

1.What works well for this advert?

• The shot used allows you to see the two characters. it highlights thier relationships and allows the audience to see the type of characters they are.
• Having the teen characters means that we as an audience can relate to them. This is also match in their positions, looking out at the audience means that we are able to connect with them.
• The use of colours stands out, being that they are bright. They get my attention and make me look at the poster
• The title fit in with the house style of 'Hollyoaks', creating a link between their other advertisements.

2. What does not work well?

• Having the title along the side makes the poster look disorganised and has a childish feel to it.
• The poster gives you little information about the soap; you don't know what is being advertised. There is also no storyline being put over.
• The use of the orange along the bottom blocks the photo and again gives the poster a childish feel.

3. What would you change about the poster?

• Change the image used, to allow it to put over more information about the soap and the up coming story lines.
• Change the layout to make it appeal to a more groen up audience.
• Have a house style for the writing used; having the different fronts makes it look non-professional.

4. Does it make you want to watch the soap?

• No, the poster does not tell you much about what's going to happen. It is also not clear that the poster is advertising a soap and I feel that it is trageting the poster at a younger audience. Which makes me feel that the soap will not entertain me.