Summariesr's Findings

Through my research I was able to find out differed things about the audience and what I need to include in my soap to make it appeal to my target. I did a focus group, questionnaire and internet research to allow me to find out what my audience want from a soap and how to make it appeal to them.

Focus Group
For the focus group I asked a small group of people that would be my target audience. Through the focus group I ask different questions about two covers, two posters and two adverts. Finding out there view on the different products allowing me to make sure that products that I create will appeal to my audience. The responds that I got about the covers was that in need to order to allow the audience to understand what is inside the magazine. Along with this they the use of images need to fit in with the titles use and these titles need to stand out and get the audience attention. Along with this I need to think about my use of colours and if I am making the cover aimed at a female audience. Along with this I need to make sure the way in which I use the image makes the audience want to watch my soap.

            From looking at the posters, I have found that my target audience want something that puts over the soap and allows the audience to gain a clear idea as to the up coming plot line. From the responds that my target audience gave me about the posters means that I need to think carefully about the way in which I use the colours and image, looking at what they show. Along with this looking at the way in which I lay the poster out to make sure the means is clear.

            Getting my focus group to look at two different adverts allowed me to see what I need to include in my advert to make it appeal to them and put over the up coming plot lines. I found that the audience liked the way in which the music links to what is being shown, letting the audience gain a wider understanding of what is happening. Along with this makes sure that the characters shown are relatable and the appeal to the audience.

Questionnaire
By doing a questionnaire it helped me workout what type of soap I need to creates. For this I found that my target audience want a soap that fitted in with their age rage. Being that they felt there is not a soap that is aimed at their age rage and details with issues they face. The questionnaire also allowed me to think about the types of story lines that will appeal to them but along with this need they to be unconventional, making the soap stand out from other soaps out their. Doing the questionnaire allowed me to see the who my target audience are, finding that they are mainly female age between   12-20. Showing the way in which my soap will based around school life.

Internet Research
From doing internet research on my target audience I was able to find out the typical audience for soaps are women. This was the original target audience for soaps but now it has changed appealing to a wider audience. Knowing this means I to think about how I will make my soap appeal to both female and male audience. Finding that long running story lines work best as they keep the audience watching.

From my research I found that for my soap I will aim it at a target audience of mainly female audience but still not excluding the male audience by not keep it stereotypical female through the storyline and the characters. The age group being 14-20, as I found that their is not a soap aimed at this age rage. This reflects the idea that the soap needs to portray they live. Creating a soap based around school/college life allowing the audience to identify with the storylines and the characters.