For my questionnaire I got the reasons from both male and female as I feel our soap opera should feel to both the female and male audience, gaining our soap a wide audience. However with this I asked more female’s being that they are stereotypical audience for soaps, through my audience research I found that this is still the main audience for soaps. From analysing different soaps I found that they were aimed at a older audience and their wasn’t a soap targeting at young adults, this is why I asked people that were between 12-20. With 18.2% of those who I asked being 12-16 and then 81.8% being 17-20 as I felt that this was my main target audience and I wanted to found out their views. This made my target audience in the demographic data being E and D, as they are likely to be students and not have skilled jobs. Being able to have a clear idea of my target audience, means that when it comes to creating our soap I will be able to include element that will appeal to my target audience. I felt it was important to find out the reasons why my target audience watch soaps so that I could make sure that the soap I create will appeal to them. The reasons they watch soaps was because they found “it interesting” and as it’s “entertainment”. Along with this I found that people said it was “cause they cooool” and “funny”. Knowing this will help me when creating the characters and the different storylines, need to make my soap appeal to the target audience. With this I also found out the reasons why people did not watch soaps, knowing this will help when creating my soap allowing me to see what I need cut out to make it appeal to my audience. With someone saying that they “get bored of them quite easily, not really one at the moment that has enough gripping storylines to keep me watching”. Knowing these highlights the way in which I need to make sure I kept my storylines attention-grabbing. Other people said that their “not on when I am watching TV”, this means that I need to look at the scheduling of the soap to make sure that it does not conflict with other programmes that appeal to the same target audience.
To find out the peoples views on different soaps I asked them to rate each soap out of six, with six being the best and 1 being the worst.
I found that ‘EastEnders’ had the most people saying that it was the best soap, knowing this I will look closer at the different elements used in ‘EastEnders’ to appeal to their audience. Where as ‘Hollyoaks’ and ‘Home and Away’ had most people saying that they were the worst. Knowing this gives me an idea as to the type of element that I need to avoid when creating my soap to make sure that it appeals to my target audience. Where as the soaps ‘Neighbours’, ‘Emmerdale’ and ‘Coronation Street’ where more in the middle, showing the way in which some elements of their soap appeal to my target audience. Knowing the different rates of these soaps allows me to find out the different element that I will need to include in my soap and gives me an idea of the type things my target audience are interested. To allow me to gain an insight as to why these soaps appeal to my audience and know what they feel is important to include in my soap to appeal to them. From this question I found the “good stories”. Having a good storyline is something that came up a lot with my target audience saying that they need to be “Dramatic”, “exciting” and “gripping”. Knowing this when creating my different products I need to think carefully about the way I lay my poster and cover out so that I put over the storyline. As well as making my trailer show the storyline my audience said that they wanted “Characters you can relate to” and “Funny characters”, knowing this I need to think about the ways in which I am going to represent my characters to make sure that at least one character appeal to a member of my audience. Along with this I need to make sure that they are relatable and that the audience can clearly understand what is happening.
So that I could see the types soaps that my target audience do not like I ask them which soaps they find boring. Finding out this allows me to see the type of story lines my audience do not like I found the ‘Hollyoaks’ had 72.7% as my target audience are a similar to theirs. Knowing that they dislike this soap mean that I need to look into the different storylines in ‘Hollyoaks’ and find out what I need to avoid to make sure that my soap appeal to my target audience. Where as ‘Eastenders’ and ‘Coronation Street’ only got 18.2% showing the way in which these soap are the favour but still my have thing that don’t appeal to them, this could have been as they have an older target audience. Knowing this shows the way in which there is not a soap aimed for my target audience that do not appeal to my audience, which hopeful means that I will be able to gain a wide audience.As storylines was something that my target audience felt was important, I ask them what has been the favour storyline so that I could find out the type of storylines that I could include when creating my soap. The first one was “John Stape and Fizz” this was a long running story line about scent identity and kidnap. This is something that another person said “returning charaters/explosions/the climax and end to a long running story”, knowing that my target audience enjoy long running dramatic plots is something I need to think about when creating a storyline. Others were “Dirty Den”, having old characters coming back this is a typical story line use in long running soap. “Stacy/Max/Bradley/Tanya” storylines about cheating and love are popular “People cheating on each other, always a cracker”. This is a popular storyline that lots of people like but however it is used a lot and if we use this storyline I felt we would need to think creatively about who we use it to keep the audience interested in. Also with love and death are commonly used “Jackson and Aaron” in which the two were in love but end in death, “death normally good” but again with this death is commonly use and I will have to think imaginatively about the way in which I use the plot line.
I ask my target audience if they watch soaps daily, this would allow me to find out if my target audience only watch the soap when there’s a big storyline or if they only watch the odd episode.
From this I found that 54.5% said that they watch them daily. The main reasons were “because you might miss something exciting and good”, “Easy viewing on prime time TV” and “To see what will happen next”. Knowing that most of my target audience watch soaps daily means that I will have an audience. Where as the 45.5% that said no was because “Don’t have the time” or “not really drawn towards one to watch at the moment”. This shows the way in which I need to think carefully about when I schedule the soap to make sure that it plays when my target audience are watching TV but does not conflict with other programmes. It also shows that I need to keep that storylines in my soap interesting at all time to keep views watching daily. As I need to my soap to appeal my target audience, I want to find out if they could create their own soap what it would be about. Finding this out allows me to make sure that the soap and storylines I create appeal to my audience. Some for my responses were:-
· “Killings” – this is a typical storyline in soap and would be dramatic and keep the audience attention.
· “Have people more like me”- this would work well allow my audience to connect well with the character and appeal to them
· “HAPPYNESS, they’re all sad”- Putting in both upbeat and gloomy plot line would allow me to have a mixture of emotions appealing to a wide audience
· “Chatteris”- (a local town)this highlights the way in which my target audience find it hard to relate to the characters and situation, which is something that I will try and put over in my soap
· “University students”- this fits in with the idea for creating a soap that has character similar to my audience
· “One that is aimed more towards people my age (17). They are all quite general at the moment so they appeal to everyone. It would be good if there was a soap that appealed directly that I could relate to.”- this idea came up a lot of times with my audience and is a popular idea that I feel with allow me to create a soap that appeals to all area that my target audience want.
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