3. What have you learned from your audience feedback?

To gain understanding of what my audience think about my different proucts I used social networking sites both facebook and twitter to gain a direct view from my audeince. To see thier respons to the poster, cover and trailer and allows me to see the way  in which my porducts have been succesfully and what the strengths and weaknesses of my products.

Magazine Cover

 

From posting the magazine cover on ‘Facebook’ and ‘Twitter’ it allowed me to gain comments from my target audience that let me see their direct views on what they thought about the magazine cover.  Looking at the different comments I found that most of them were positive, saying that the different images used work well and braw attention to the magazine. Though with the my chosen colour scheme I found that the comments were mix with some of my target audience liking it and other thinking that it could be improved to make it more noticeable.

Poster

For the poster I posted it on ‘Facebook’ and ‘Twitter’ it gain the direct views of my target audience, this meant that I was able to see their views on the poster. Looking at the comments I found that my target audience liked the colour scheme being that they felt it made the poster stand out and highlight the characters and the plot. Though with this one of the main things to improve was the positioning of the logo as it blends into the background.    

Trailer

By posting the trailer on ‘Facebook’ and ‘Twitter’ it allowed me to get the views of my target audience and by using social networking sites it allowed me to get the audience direct views on what they think. I found that the comment about the trailer was mainly positive saying that it kept them interested in what they were watching. With the music fitting in with the action and the transitions working well to show the plot line. However with this one of the main comments for improvement was about the continuity of the trailer. 

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Along with using social networking sites I created a survey using  SurveyMonkey in which it allowed me to embed the survey on the social networking sites and again a better understanding of what they through about my different products.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

1. For my audience feedback survey I had more females fill it out than males being that my target audience was more female base being that from my research I found that soap appeal to female more than male.

2. I got people from our target audience to do the questionnaire, being that this meant that I could get the response form the right age rage and see the way in which they reacted to my products.

3. By asking what my audience felt where the strengths allows me to see what I have done well. From there comments I found that they liked the colour, “The use of colour through out links them together”. Along with this I found the way in which the characters were shown different products appealed to them, “The characters are clearly shown”. They also mentioned the trailer, “The drama in the trailer is good”, also with others saying, “It keeps me hooked” which was the aim and “I definitely want to see more about Hatton Park”. Showing the way in which my audience was positive about the different products I created. 

4. By finding out what my target audience would change it means that I can see what did not work so well in my different products. For the ancillary products I found that my audience said that they to “bring over more of the plot lines”, this was a good comment as it was something I found to was hard to bring over in the images.  Along with this they said that “the magazine is a bit busy”, through when looking at other magazine covers I found that many had a busy layout. Along with this someone said “I would also change the magazine covers colours as you can’t see some of the text”, this was a good point and next time I need to make sure that the front and colours are clear for the audience to see. Then with the trailer I found that they felt they “would like to see more drama in the trailer” and saying “you could give away a little more about the characters”. When creating the script and storyboards we need to have through more about the best way to portray the characters clearly.  

  

5. To find out if my magazine would be successful I want to see if my audience would buy the magazine, finding that 66.7% said yes with only 33.3% saying no. These manly said that it was because “I don’t really buy them”. Where as those saying yes felt that “the characters are brought over well”, that it showed “different stories”. These were things that I tried to bring over in my cover. “After watching the trailer, I would buy the magazine because the cover shows it has a feature on Hatton Park and I want to see more.” This is what I want to gain from my different products.

6. To make sure that my poster fulfilled its purpose I ask my audience if the poster made them interested in the soap. From this I found that everyone I ask said yes saying that “the bright colours and highlights characters relationship”  was a reason why the poster appealed to them, the main reasons was due to the way I conveyed my characters “It shows the characters clearly”. However with this someone said that I “could give away a bit more to make it more eye catching”.


7. To see what my audience rated my trailer I got them to rate it out of 5 and then find out the reasons they thought this. Saying that it “could bring over the plot more, who the characters are” also “I like it but not very clear”. I think that we need to make next time that the possible plot lines come over clear but with this the audience seam to like the trailer and would go and watch the soap.

8. To make sure that the different products I create I ask if the would make my audience watch the soap. All of them saying yes, “it looks like it could be good” which is what I want the audience to feel about the soap. “The magazine and the poster advertise the soap well”, this is good as I need to make sure that the ancillary product brought over the soap well. With other saying that it “make me interested in what its going to be about” with was the over all plan for each of my products.  

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Audince Interview

 I had audience interviews with different members of my demographic. Doing interviews meant that they were about to give their full view and not have a word limit. I have edited the different responds to bring over the main points of what they were saying.

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What have you learned from your audience feedback? on Prezi

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Throughout creating my different products I used feedback from my target audience to help me to develop my products in a way that appealed to my target audience. By using the social networking sites throughout the construction allowed me to gain a direct idea of what they thought of my product and how I could make it more successful. By using audience feedback I was able to make sure that I created a successful product. Being that I was able to develop and changed my product by what they were saying. Seen with the trailer in which posting it on social networking sites and holding focus groups meant that I was able to see what my audience like of what we had done and see how we could develop it to make sure that the music worked and that the characters were clear. I used the same methods of my poster and magazine cover to make sure that my audience understood the soap from the image and the titles.