Institution - Trailer

'BBC Three'
A possible channel that our soap could be shown on would be ‘BBC Three’ being that its target audience fits in with ours and is tag line is “The digital TV channel that’s never afraid to try something new” showing the way in which it will fit in with what I would like to create.

http://www.bbc.co.uk/bbcthree/

The channel is owned by the ‘BBC’ and was started in 2003 but they were worried due to commercial rivals ‘ITV2’ and ‘E4’ and that they would just be competing for the sake of competing. Through when the channel opened their aim was to appeal to a younger audience, focusing on new talent and new technologies. Seen with the way in which they incorporated the news within the channel to appeal to their target audience by only having ’60 Seconds’ news bulletins which appeal to their target audience. It was proved in 2008 when it reached 26.3% of the 16-34 years old audience, with an average nine million people watching ‘BBC Three’ ever week. With the channel having a wide rage of programmes including comedy, drama, spin-off series from ‘BBC One’ and ‘BBC Two’; having this rage of channel means that the soap I create would fit in with the programmes all ready on the channel along with appealing to the audience and having issues that effect them. Seen with the way in which there programmes attempt to alert others of their actions and challenging common beliefs. Many of their programmes have made the move to ‘BBC One’, showing the way in which there is possibility of the soap to become something bigger and reach a wider audience. With programmes such as ‘Little Britain’ and ‘Gavin & Stacey’ making the move showing the way in with the channel is becoming more successfully and reaching a wider audience.

‘E4’

Another channel that my soap could work on is ‘E4’ being that it is aimed at 15-35 age group similar to the target audience that I plan to aim my soap at.  This means that I would be able to reach my target audience directly.

http://www.e4.com/

The channel is owned by the Channel Four Television Corporation and was January 2001. With the ‘E’ standing for entertainment, the channel focus on bring the best in entertaining programmes to it audience and is seen to shown many American imported sic-coms, such as ‘The O.C’, ‘Friends’ and ‘Glee’. Through with this its own programmes are just as successfully with ‘The Inbetweeners’ getting over 3.7 million viewer and is one of the most successful broadcast to date and would be able to pull in a big audience. The channel first start as part of ‘Sky’ and then move to become available on ‘Freeview’ in 2005 and with that move their audience rating grow. Having many interactive features that get the audience involved, having this interactive element will fit in with my target audience and allow them to become more interested in the programme.